I’m a Producer and Talent Agent operating at the intersection of storytelling, sport and brand partnerships - with a strong foundation in business strategy.

I hold a background in Business and Management from ISEG – Lisbon School of Economics & Management, which shaped the way I approach production: not just creatively, but structurally and commercially. I don’t see projects as isolated films or campaigns — I see them as scalable platforms that require strategy, negotiation and long-term positioning.

Over the past years, I have managed and produced all major projects involving the big-wave surfer Nic von Rupp. This included overseeing brand partnerships, sponsorship negotiations, creative direction alignment and full production execution. During this period, the projects and distributed content consistently reached over 100 million people annually across broadcast, digital and social platforms, strengthening his international positioning and expanding commercial opportunities with global brands.

As a producer, I led Portugal Back to Back — a 15-episode documentary series developed with Visit Portugal — reaching more than 30 million viewers through television and multi-platform distribution. The series positioned Portugal as a high-performance surf destination while delivering measurable visibility for institutional partners.

I also structured and managed Mountains of the Sea, a multi-brand Big Wave Project developed in partnership with Tudor and other global sponsors. Within the first three months of launch, the project generated over 11 million views and built a 10,000+ follower community organically, combining narrative depth with strong digital performance.

My role consistently sits between strategy and execution: structuring partnerships, aligning stakeholders, managing teams, controlling production and ensuring projects are delivered with both cultural relevance and measurable impact.

I build and lead projects end-to-end — from concept and partnerships to production and distribution.

I also shoot Film Photography, occasionally covering selected events upon request.